Mon 29 Oct 2007
Posted by raceassist under General Sailing
Keynote Speaker: Jed Pearsall
Jed Pearsall is president of Performance Research (Newport, RI), a company specializing in research, measurement, and strategic planning for corporate sponsorship of sports and special events. The firm’s consulting and evaluation work affects over $500 million worth of sponsorship investments each year. A partial list of corporate clients includes Allstate, Anheuser-Busch, Coca-Cola, […]
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